This is the era of extreme globalization where companies are operating globally while sitting at one place. All this is possible with the power of internet. An important element in this global operation is online sales. Millions of businesses are working online doing online sales of billions of dollars.
However, there is one problem with online sales when we compare it with traditional offline sales and that is “online sales is virtual – less credible for customers”
The essence of physical sales is that it adds up the flavor of trust, credibility and clarity to your convincing and negotiating powers which gives you more chances to close your sales as compared to online sales. But still many businesses have smartly innovated their sales approach to remove or reduce the level of virtualization and credibility in online sales. Here we discuss what are those elements which can reduce the disadvantages of online sales as being virtual (less credible).
Have your sales tools complete and perfect – when doing online sales, you can expect many questions related to trust and credibility of your brand from customers. Make sure you have right answers and tools to ensure your customers that you are a credible company. A lot of businesses have multiple sales people speaking scattered and un-related facts on same questions. This is where the importance of making a perfect sales tool kit comes in.
Be honest to your customers – If your web presences speaks something else, your sales people speaks something else and your after sales speaks something else, then you are in a mess. Even if your product performs low, stay honest to your customers when it comes to making commitments. Customer is not maniac today and he research multiple grounds before taking your commitments. Anything over portrayed will be caught and result will be loss of trust.
Have some customers speaking good about you – Yes, the best person to convince a customer is “another customer”. If your product holds value, you will for sure have some satisfied customers. The happy voice of these customers is a very very important tool to increase trust in your online sales process. Make sure your customer voice is verifiable and prevent yourself from fake testimonials and success stories
So, having a perfect sales kit, being honest to your customers and some good word of mouth from satisfied customers are the key to make your online sales more credible and convertible.