Facebook Recently Launched Business Manager – A one in all management and advertising solution for businesses and agencies. Facebook BM is basically a dashboard from where you can create and manage all of your pages, people working with you and multiple ad accounts – all at one place. Looking into the increasing use of Facebook as an advertising and sales channel, Facebook ad manager is a much needed tool specially for businesses and ad agencies. Lets have a brief overview on what Facebook Business Manager have in it!
Signing Up For Facebook Business: Although you need to have a Facebook account to signup for Facebook BM, the Facebook Business manager is a complete different entity and shares no information with your personal profile. If you already have a Facebook account, you can sign up for Facebook Business Manager in two simple steps which require you business name, email address and your name. Once signup, you can add further optional details about the business.
The Basic Features Made Amazing: You can create a page, ad an admin and ad a payment method in your normal Facebook account but the beauty of ad manager is that it allows you to Claim, Request Access or create multiple pages that can be categorized under different projects. Similarly, you can add multiple payment methods and add/assign different team mates as employee or admin on different projects with varieties of access roles available.
The Power Of Work Management: Using Facebook BM, you can have different projects. Under each project, you can claim, take access or create new pages, You can add different and multiple payment methods, have a separate ad account for, can assign different people to that particular project with different roles and you can have different product catalogs aswell. These features makes it supper simple for you to organize all your work like a virtual office if you are an agency or individual working on multiple clients.
Ad Control: Facebook Business Manager allows you to claim, request access or create multiple ad accounts that you can use for different projects. Its easy and convenient to create and manage your ads and campaigns of multiple projects through once single dashboard. Similarly you can generate insight reports from ad accounts and share them with required people with variety of access levels. You can also add your instagram accounts to create, manage and run instagram ads from the same dashboard.
Facebook Business Manager is no doubt a brilliant tool for individuals and businesses handling multiple clients. A step by step guide is available at Facebook BM Dashboard with detailed instructions.