Importance Of Trial Sales For New Digital Startups

Importance-Of-Trial-Sales-For-New-Digital-Startups

Are you a new digital startup with your customers facing trust issues on your products and services as you initiated the sales activity? This is a very common scenario which digital startups face – that is, customers do not trust the products and services as there are no previous customers, company history, strong digital presence and statistical figures to show and convince customers.

The solution to this challenge starts one step back while you are planning your marketing strategy and budget. For new digital startups who do not have much to show and convince customers, trial sales (of your product and service) is a very important tool to get your sales launched.

Trial sales can take different shape and approaches depending upon the product or services you are dealing in and do incur cost aswell. This cost can either be cost of goods or cost of resources used to deliver service. Irrespective of specific scenario, trial sales in general, have below important elements to be considered.

– Trail sales is based on concept that a customer in need but low trust, if given a flavor of product/service, will make a definite purchase. So the first and the most important thing is your confidence in your product/service, else do not waste your money on trial sales.

– Trial sales starts two to three months ahead of your actual sales launch so that you have some cooked, experienced and ready to buy customers at the launch of your sales activity.

– Trial sales incurs cost, so the segment of customers on which you plan to run trial sales should be well prospected and studied. Trial sales should not run on random customers.

– Your marketing and advertising budget should include the cost of trial sales as a mandatory element. This means, it should be a pre-planned and well-planned strategic sales activity.

If executed properly, trial sales is a very important tool which can give you good initial sales and referral sales in short term. For all new digital startups, it should be part of sales strategic planning.

Ahmad Sabih

Ahmad Sabih have been at the forefront of hugely successful eCommerce and digital marketing companies with millions of monthly users.

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    Ahmad Sabih

    Ahmad Sabih have been at the forefront of hugely successful eCommerce and digital marketing companies with millions of monthly users.

    Connect @ Social

    Subscribe for Updates

    Subscribe for Updates


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