The reality is that we celebrate and intuitively feel much more happy when we get the first sales, even more than the launch of our amazing ideas. Money is motivation behind all profit based businesses and sales is the only early, mid and late stage win for a business.
Since sales is important, what should be the initial focus of a startup with respect to sales? High revenues are loved but should the objective be to score a good high sales amount? The answer is no. In most cases the sales objectives of early stage startups should be to make their sales and revenue influx consistent instead of high.
Higher sales value can be achieved through different temporary activities but bringing your sales consistent at some level reflects the true performance of your product/service. A consistent sales amount also forms a confident and strong basis of expansions – since all expansions are backed by money. A consistent sales amount brings in stability and consistency to business, more accurate and logical forecast and business planning.
There have been alot of scenarios where early stage startups showed excellent performance but than gradually started to decline due to in-consistency in their financial inflows. So a consistent revenue influx is very important for a stable business and works as a launch pad for future uplift of a business; should be part of initial business planning and development.