Digital sales is the backbone of internet businesses and should not be seen dis-integrated with traditional offline sales. Calls, emails, chat are the core ways we have been doing sales online. With time, as the internet world is growing smarter, we see alot of improvements on how we do online/digital sales.
If we look for something more then emails, calls and chats for sales, then there are many channels of digital sales available today that will work in specific scenarios but many are yet to be tested to work generally in most of the scenarios. Today we discuss three digital sales channels that should be part of your digital sales strategy as a startup business.
1. Social Selling – Many businesses still under estimate the power of social networks, the segmentation they provide, the reach and engagement capacity they have and the selling capacity they have. While many of us are still using social platforms for branding – which is good – we are neglecting the opportunity social networks provide for direct sales. Social selling is not about creating a page or a group to post your products/services, instead there are many selling tools within social networks and its a complete strategic decision where you look for what you are selling, what options you have and then decide upon how you will sell using social platforms.
2. Interactive Selling – Today we have more options on how we can connect with our customers. The messaging and communication platforms and apps have organized internet community in different segments based on professions, needs, behaviors, objectives, causes and so on. Whatsapp, Snapchat, Lime are just few names we know but there are hundreds of such platforms organizing and connecting internet community. Even your customers would be concentrated on any or many such platforms. Doing selling activity using such mediums can reap out good results as they provide strong connection and track of your customers.
3. Affiliate Sales – Although not something new, but still a big number of online retailers are not benefiting from it. Affiliate sales has emerged to be one of the most successful online sales channel. Selling your products/services via different online retail stores, deals and coupon site and many such affiliates has advantage of you benefiting from their strong marketing presence. Secondly, you mostly pay them on sales which specifically attracts new businesses to use affiliate sales channel in their initial strategy.
The above three mediums tend to work in most of the online sales scenarios. When used strategically, they collectively can add upto 30% in your digital sales.